Spotify is introducing AI Persona badges to distinguish AI-generated artist identities from human artists on its platform. The labels will be based on artist disclosures as well as Spotify’s own profile reviews. Users will see the badges across artist pages, Search and playlists from mid-September. Spotify will also keep labelled profiles out of editorial, algorithmic and personalised recommendations unless users follow them. The move expands Spotify’s existing measures for artist verification, AI credits, track information and protection against incorrectly attributed releases.