Latest posts
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Why Whisky’s Future Lies In The Soil
From Sidecar in Delhi to Slink and Bardot in Mumbai, Indian bars are reimagining the Old Fashioned—placing Maker’s Mark in the spotlight. Bourbon, once a niche preference, is now central to India’s evolving cocktail culture—and few brands have shaped its identity as distinctly. The iconic Kentucky bourbon brand is one of the most recognisable identities…
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4 Father’s Day experiences to celebrate the real hero of your life
A theatrical day with Cats Andrew Lloyd Webber’s Cats is on from June 17 to June 28 at Nita Mukesh Ambani Cultural Center’s The Grand Theatre Stage. Celebrate with the whole family on Father’s Day by booking tickets to the Broadway show that launched its international tour with Mumbai as its first destination. Tailored for…
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The Rise And Rise Of Sports Marketing
The Indian Premier League (IPL) completed yet another successful season with Royal Challengers Bengaluru (RCB) as repeat champions. A stupendous run for IPL with the highest per-match valuation, a staggering of $18.5 billion, translating into roughly $15.1 million per game. Despite the turmoil in West Asia and subsequent economic slowdown, it cements the tournament’s position…
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The Hindu disciple of a Muslim saint in Shah Jahan’s India
Public discussions of the Mughal Empire today are often framed in terms of conflict between religious communities. Yet the surviving records of 17th-century India frequently tell a more complicated story. One such document, preserved at Aligarh Muslim University, offers a glimpse of a social world where religious identities were real and important, but did not…