Apple’s ‘Surprise and Shine’ event finally took place on Wednesday, and it turned out to be a historic one for the Cupertino-based tech giant in many ways. Apple CEO John Ternus hosted his first major keynote as CEO, following his appointment to the top job earlier this month. The event also marked a major shift in Apple’s product strategy, as the company finally entered the foldable smartphone market with the new iPhone Duo. Alongside its first foldable iPhone, Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.