With the festive season around, it’s that time of year again. And, if Amazon India is to be believed, prices during the Great Indian Festival 2026 will be the best of the year for electronics, as memory and chip costs are expected to continue rising. Gadgets 360 spoke to Zeba Khan, Director, Consumer Electronics, Amazon India, ahead of the festive sale kick-off to get an idea of the trends the e-commerce giant is chasing this year.